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L I N X
Stein Retzlaff · Founder & CEO
For Blair LaCorte · Review Jul 22
Confidential

The 100-Day Plan

Day 1 · Mon Jul 13  →  Day 100 · Oct 20, 2026  ·  milestones at Day 30 / 60 / 90
The burning platform
A memory product that visibly works, in a real guest's hands.
The patent needs it to work. The raise is credible only if it works. The moat is the memory. Right behind it: hire (so LINX can scale) and close the pre-seed (so I can hire).
1
Pre-seed closed
$600K pre-seed SAFE
2
Memory shipped
≥10 guests loved + shared it
3
Operators transacting
+5–10 beyond the 6 signed
4
$100K revenue
booked in the 100 days
The sequence — seven fronts across 90 days
Front
Day 30 · Aug 11
Day 60 · Sep 10
Day 90 · Oct 10
Product
Finish-line hit; first guests
Fed by operator/crew content
Patent claim defined
Operators
6 onboarded · 2 verbal · 3 price calls
B-roll on 2 trips; signings begin
+5–10 transacting
Marketing
Customer interviews done
Share loop measured; La Datcha
Monaco Yacht Show flare
Human Capital
Head of Product hired
Backend / CTO hired
Director of Ops
Financial
Chase ruling · 10% locked
Pre-seed closing
Pre-seed closed
Operations
Off my laptop; dashboard
Relationships → the graph
Infra migrated
Partnerships
Jul 22 Blair review
Damen tour; DePrez track
Tanzania unlock
01

Product

  • Memory-engine finish-line dateD15
  • Ship to ≥10 real guestsD30–60
  • Auto-generate + Book / ShareD15
  • Fed by operator/crew contentD60
  • Define narrow patent claimD90
02

Operators

  • Onboard 6 + convert 2 verbalD30
  • 3 "what would you pay?" callsD30
  • Pull EYOS rate cardsD45
  • B-roll on ≥2 trips (paid)D60
  • Sign +5–10 new operatorsD60–90
03

Marketing / Sales

  • Interviews: crew + 10 bookersD30
  • Share loop live + measuredD60
  • Convert 1–2 La Datcha chartersD60
  • Memories from La Datcha/Komodo/Monaco + shareD60
04

Human Capital

  • Define 3 roles + comp/equityD15
  • Hire Head of ProductD30–45
  • Hire Backend / CTOD45–60
  • Director of Ops (later)D90
05

Financial

  • Chase ruling → freeze standardD15
  • Reconcile signed-AND-fundedD15
  • Convert Fred; restart CraigD20
  • Rate locked at 10% everywhereD30
  • Close the pre-seed ($600K)D60–90
06

Operations

  • Engine off my laptop (live)D30
  • Weekly cadence + dashboardD30
  • Relationships → the graphD60
07

Partnerships / BD

  • Deepen EYOS/Ice Axe/Exp Terra into co-buildersD30
  • Activate LINX Legends founding curatorsD45
  • Blair Jul 22 review + letterD11–30
  • DePrez (Craig) separate trackD45
  • Tanzania conservation unlockD90
CRITICAL PATH

The one line

  • Chase ruling → seed close → the hire → operator capacity → transacting operators. And always, in parallel: the memory engine working.
The raise
$600K
Pre-seed SAFE · 20% disc · 5% floors · one standard · cap + MFN — one counsel ruling for all
Take-rate
10%
Locked. Under agents' 15–25% — and the referrer gets paid.
Revenue goal
$100K
booked (contract + deposit) in 100 days — two charters clear it; one (~$75K) + operator bookings also lands
LINX EXPERIENCE, INC. · CONFIDENTIAL · THE 100-DAY PLAN · DAY 1 = JUL 13 → DAY 100 = OCT 20, 2026